BPA Worldwide, the global industry resource for verified audience data and media knowledge, has been performing an audit of the NetAudioAds adlet delivery capacity since late January, 2008. They have finished gathering the data that they need for the audit from the NetAudioAds server log files that have been accumulated and sent, and are preparing to compile the results in the coming weeks.
This is a recent e-mail received by the CTO of V2P NetAudioAds from BPA Worldwide. Names and hotlinks have been removed by request of BPA.
It was nice speaking with you the other day regarding the NetAudioAds Interactive audit. In summary, The January 24 – February 14 Interactive Audit will focus primarily on the following: Adlet Plays, Listener Sessions, Unique Listeners, Publisher Domains, Publisher Pages and Unique Adlets. For the Initial audit, Unique Adlets will be listed as a metric on the statement, however no total will be provided with a footnote.
After later reviewing our call and discussing with [name omitted] and [name omitted] our plan of action, I have put together a rough draft of what your audit statement would potentially look like (please see attached). Please be advised that this is just a rough draft and we can discuss any issues you may have with the current form.
Page 1: Page 1 will list your contact information, the NetAudioAds logo, a paragraph about NetAudioAds and will list the following top line figures:
Average Adlet Plays per Listener Session
Average Listener Session Duration
Unique Adlets *
* A footnote will be displayed stating Unique Adlets were not counted with the Initial Audit. (Please review the current statement and let me know your thoughts.)
Page 2: Page 2 will consist of a daily breakout of Adlet Plays and Listener sessions for the full audit period. A bar chart at the top of the page will also display this breakout.
Page 3: At the top of page 3, two bar charts will show the Total Adlet Plays by Day of the Week and also by Hour (EST). At the bottom of page 3 will be a full geographical breakout by State, Canadian Province and Foreign Countries.
Page 4: Page 4 will be a short Glossary of Terms found within the audit report. I have left the definition for Adlet open. If you currently have a definition, please pass it along as we would like to review it.
Surely an exciting time, the intensity among our publishers, ad agents and in our offices here in San Diego has been building fast awaiting the results! We are going to begin our ramp-up in ad deliveries this coming Monday, in anticipation of the short term release of our audit. As soon as it’s in our hands, it will be posted here on our blog, so keep tuned.