NetAudioAds Official Blog

The Internet Opportunity, A Marketing View

Did you know that there will be over a Billion people around the world going online today, yes I said a Billion?  The Internet is no longer just a business tool, or just another form of media, or a place to be social or network, the Internet is a way of life.  We live in an “Internet Society”, a dynamic network that has become virtually a necessity for living.  We work, play, communicate, and interact via the Internet.  From reapplying for a driver’s license to paying bills to buying products, to having fun, to just becoming more knowledgeable, the Internet is part of a majority of the world’s daily routine.

Past generations had their advancements too.  However, unlike the advancements of print, radio, TV, and the like, the Internet is not static; it’s truly a dynamic, multi-directional, interactive environment.  And we all know it’s not going away, quite the contrary, its use is growing exponentially every day.

The rise of the Internet has generated instant millionaires, and even billionaires of which most came from IPO’s, buyouts, or stock.  YouTube, case in point.  But there are also thousands of everyday Internet entrepreneurs making their livelihood from their Internet businesses.   Google alone pays billions a year to web site owners.  And as more people are successfully using the Internet to make a living, more people are turning to the Internet to do the same.  And so the cycle goes.  Why not?  You’re generating income while you sleep, eat, and vacation and you can run your business from anywhere.  But, however many of these new Internet businesses succeed, ten times as many will not.

Like any business you have to be smart about it.  As great an opportunity as the Internet provides, an equally greater opportunity it presents for competition.  Internet marketers are vying for the same customer for the same product and the same search engine positioning.  But, the smart ones will survive and gain their share of the profits from a growing Internet market place.  Those that adapt to using dynamic new multi-directional interactive environments on their sites will gain momentum ahead of the rest.  Remember what I said earlier the Internet is not static it’s dynamic.  People want to use the Internet to improve their lives, they do not want to be sold to, they want to be communicated to; provide a service that adds value.  If you were using your own service what would you want?  The Internet marketer that applies a user value that they themselves would like to experience from someone they are doing business with, interacting with, or being serviced by, will win.  Don’t sell to your market, communicate with your market.  It’s not how much revenue you can generate from your customers, its how much value you can generate for your customers.  Generating value will generate revenue.  “Internet’s Golden Rule of Marketing”   Learn more next week.

Look for an ongoing dialogue of marketing and sales tips each week at this blog.   This is the first of a series of Internet interactive marketing tidbits from Jeffry Brown, Chief Marketing Officer, Voice2Page Communications.  Feel free to copy and distribute this article through your site as long as you include the following: Copyright©2008 Voice2Page.com NetAudioAds, Jeffry Brown all rights reserved.