This is part two of a series of posts detailing individual features of the NetAudioAds program.
With any form of traditional advertising media, targeting the audience(s) to deliver to geographically has been a crucial aspect of launching a campaign. NetAudioAds adlets are no different, and we allow you the advertiser greater flexibility in ad targeting than any other medium.
NetAudioAds allows two basic types of geographical targeting. The first method is free with any order and is that you can select the country to which the campaign is to run in. Simple, yes, but deserves a mention. The second more detailed and optional method brings localization targeting which other advertising mediums often cannot provide in the ways or timeframe we do. For example, when purchasing television advertisements, there is a long lead time, and even if purchasing on a local station, you are not sure where your ads are going to end up being played. I.E. the local Chicago TV station WGN is distributed over the entire country as a super station through satellite, and the ads which target local Chicago business play well outside of their effective market, even today. With NetAudioAds, both of these concerns are addressed.
One large advantage of NetAudioAds is that the turnaround time between placing an adlet order and having the ads begin delivery (the setup time for the campaign) is usually within one business day. This is an unheard of turn around time for most traditional advertising mediums, allowing for a great deal of flexibility and impulse based reactive campaign design. An example could be, on a whim one decided to sell off some collectibles at a local town flea market one weekend. The Wednesday or Thursday prior to the weekend sale, he or she could purchase a handful of adlets, record and upload the adlet audio, and target the region that most likely would be attending the sale. There is also the capability to set the campaign to be time-specific, and stop an hour or two before the sale, leaving you only billed for the ads which run. In case not all of the adlet quantities purchased are able to be delivered to the regions specified in the time specified for the campaign, the charge made is only for the completed quantity of adlets. Neat, huh?
The benefit of geo-targeting your NetAudioAds campaign, (powered by MaxMind’s GeoIP database,) is that we can take a list of United States, Canadian, Mexican, Australian, New Zealand or the United Kingdom postal codes, and target down to one or more regions. Future support for geo-targeting for other nations is planned in the future as we build a sales agent structure in more countries.
So, with NetAudioAds, you can target down to any range of postal codes which your market live or work in, and reach them quickly to again maximize the effectiveness of your advertising dollars.